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Scent Memories vs The Communal Lexicon - Bringing Objectivity into Sensory

Check out my latest article on the value of a communal lexicon in your sensory program. Extremely humbled that Moonshine U asked me to write this for them and grateful for the opportunity to share knowledge with the industry! Want to learn more about how a robust sensory program can ensure quality and consistency in your distillery, please reach out to discuss! Cheers! #whiskey #whisky #sensoryanalysis https://moonshineuniversity.com/scent-memories-vs-the-communal-lexicon-bri